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Instagram and Twitter occupy the middle tier of social media sites in terms of the share of users who log in daily.Roughly half (51%) of Instagram users access the platform on a daily basis, with 35% saying they do so several times a day.Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.Roughly three-quarters (76%) of Facebook users report that they visit the site daily (55% visit several times a day, and 22% visit about once per day).And as was the case in previous Pew Research Center surveys of social media use, female internet users are more likely to use Instagram than men (38% vs. Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).Younger Americans are more likely than older Americans to be on Twitter.And 42% of Twitter users indicate that they are daily visitors, with 23% saying they visit more than once a day.A slightly larger share of Americans use Pinterest and Linked In than use Twitter, but users of these sites are less likely than Twitter users to check in every day: 25% of Pinterest users and 18% of Linked In users are daily visitors.

Linked In has long been especially popular with college graduates and high income earners, and this trend continues to hold true.As the most-used social media site, Facebook continues to be the starting platform for most social media users.Among those who only use one social media platform, 88% indicate that Facebook is the one site that they use.Young adults continue to report using Facebook at high rates, but older adults are joining in increasing numbers.Some 62% of online adults ages 65 and older now use Facebook, a 14-point increase from the 48% who reported doing so in 2015.Thanks in part to the growing number of older adults who are joining the site, Facebook use appears to be on the rise: The share of online adults who report using Facebook has increased by 7 percentage points compared with a Pew Research Center survey conducted at a similar point in 2015.In addition, the share of Facebook users who check in daily has increased slightly in the past year: 76% of Americans who use Facebook now report that they visit the site on a daily basis, up from 70% in 2015.To a greater extent than the other social platforms measured in this survey, Instagram use is especially high among younger adults.Roughly six-in-ten online adults ages 18-29 (59%) use Instagram, nearly double the share among 30- to 49-year-olds (33%) and more than seven times the share among those 65 and older (8%).In that context, a national survey of 1,520 adults conducted March 7-April 4, 2016, finds that Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or Linked In (29%).On a total population basis (accounting for Americans who do not use the internet at all), that means that 68% of all U. adults are Facebook users, while 28% use Instagram, 26% use Pinterest, 25% use Linked In and 21% use Twitter.

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