Bishop became such a hit with viewers that the show was popularly called "Svengoolie" after his character (although the title of the program did not change), and this version lasted until late in the summer of 1973.
The second version premiered on June 16, 1979, with Rich Koz as "Son of Svengoolie", and ran on channel 32 until January 25, 1986.
Metromedia was ripe to compete against WGN, based on the group's success in competing against WPIX in the New York City market.
In Chicago, Metromedia was given the right of first refusal to purchase WFLD.
Flirt with five different people in five different scenarios to get a date. Select your age and start a meaningful conversation with a stranger.
Don't be too straightforward and earn two hearts to score.
There were two versions of the showcase: the original incarnation of the series began on the station on September 18, 1970, under the title Screaming Yellow Theatre, with local disc jockey Jerry G.
Bishop doing scary voices and later wearing a long green wig while portraying the character.
By mere coincidence given Field's previous aborted attempt to sell channel 32 to that group, the one company that showed interested in WFLD was Metromedia, owners of WNEW-TV (now WNYW) in New York City, which led the independent stations in that market and beat Tribune-owned WPIX in the ratings there.
Field Enterprises—owned by heirs of the Marshall Field's department store chain, and publishers of the Chicago Sun-Times and the Chicago Daily News—was the station's majority partner (with a 50% interest) and was responsible for managing WFLD's day-to-day operations; they were led by veteran broadcasting executive Sterling C. Channel 32 was christened the "Station of Tomorrow" by an April 1966 Sun-Times article because of its innovative technical developments in broadcasting its signal.
It also broadcast news programming from the Sun-Times/Daily News newsroom.
When Field began selling its stations, the company sold WFLD to Metromedia again—this time in a successfully completed deal for slightly over 0 million, a record price for a UHF station at the time.
WFLD was the first of the stations that Field Communications sold when it began the liquidation process in September 1982 (with the final station to be sold—WKBD-TV in Detroit in January 1984) completing the deal for WFLD in March 1983.